|
|
The right logo, with the
right characteristics, will boost your visibility, credibility and
memorablity – which means more business for you!
These characteristics include:
Consistency in use of your logo, tagline, materials. Repetition of
similar elements, used in the same or similar ways, helps people to
remember who you are and what you do.
Memorability, so that your logo stays at the forefront of your
potential clients' minds. That way, they'll think of you next time
they have a need.
Meaningfulness, so that your logo can spread the message about the
distinguishing characteristics of your business.
Uniqueness, which helps you stand out from the crowd. For example, if
everyone in your industry uses a particular symbol (i.e., travel
agencies often use globes in their logos), try to use something else –
that way, your logo doesn't just look like everyone else's.
Professionalism, in the quality of the graphics, the printing and the
paper on which your materials are printed.
Timelessness in your logo will ensure that you don't have to redesign
your logo in just a few years and that your investment and equity in
your design will be lasting.
Differentiation between the colors in your logo – and not just in
terms of hue, but in terms of value as well, so that it translates
well either to black and white or greyscale and colorblind people are
able to see it.
Unity among the different elements in the logo. The logo must fit
together as a single unit, and not just appear as a jumble of elements
pasted together.
Scalability, so that your logo looks equally good on both a business
card and on a sign for your business (or a billboard!), and at every
size in between. Your business's name should be legible at different
logo sizes – be sure that your designer chooses a font that is easily
readable.
Having a professionally designed logo can really give your business a
jumpstart and helps your business get the attention – and clients –
you need to succeed...
Erin Ferree, Founder and Lead Designer of elf design, is a brand identity and graphic
design expert. She has been helping small businesses grow with bold, clean and
effective logo and marketing material designs for over a decade. elf design offers
the comprehensive graphic and web design services of a large agency, with the one-
on-one, personalized attention of an independent design specialist. Erin works
closely in partnership with her clients to create designs that are visible, credible and
memorable – and that tell their unique business stories in a clear and consistent
way. For more information about elf design, please visit:
Logo design at
http://www.elf-design.com
|