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If you had a choice, which one would you choose, a good logo or a
fabulous logo? Think about it for a second here, although I know the
answer is crystal clear. Because many of us settle for a good logo
created by a credible logo designer just because he or she is a
credible logo designer who charges low prices. For example, I had a
client who paid $500 for a normal-looking logo which looked like
something anyone else can come up with. A couple of color changes to
the logo, alteration of the logo text is inevitable and then maybe
changing the alignment of the logo here and there….THAT’S IT! $500 per
pop!!??
There are lots of reasons why we settle for a
normal-looking or good looking logo apart from price. One, it’s easy to
change. Two, it’s uncomplicated. Three, the logo is simple enough. But
let me tell you something about logos. You need a FABULOUS logo….an OUT
OF THIS WORLD logo, not just any logo, ok?
The size, the
precision, the text, the symbol, the color, the font, etc all counts
towards bringing the attention of your potential customers towards your
company, your image and your branding. Granted, most of the large
International companies have pretty simple logos and you’re thinking to
yourself….that’s VERDANA font sent at size 12 and that logo is set at
Myriad set at size 14……but every single one of those Internationally
renowned brands and logos have their own specific fonts and size,
specific and exclusive color combinations and every single symbol and
icons that are is used together with the logo has a meaning.
Whether
you’re in a competitive industry or not, it doesn’t matter. Whether
your market is small or big, it doesn’t matter! The fact of the matter
is that your customers DO remember you when they see your logo,
regardless of how hard you try to convince yourself otherwise. They
won’t remember your logo now, but if they see it compared to others,
they will be able to pick your logo out among the lot! Trust me on this
one because there has been many researches and studies that has been
done in the past to back this logo fact up.
So, my advice is
this….don’t skimp on your logo. Don’t pay for something that is below
par and don’t pay below par for something recognizable. It’s a very
fine balance, mind you, I know.
But if you want your logo to be recognized, here are some basic rules:-
a. cheap logos are not everything
b. template logos rarely work
c. don’t go for conventional text
d. create a unique and special icon together with your logo
e. include your website or company name in your logo
f. create a colorful and yet peaceful combination of colors with your logo
g. don’t use more than 2 or 3 colors in one logo
h. have different logos for different brands
i. hire a logo designer with loads of experience…not paper qualifications
j. before you decide on the logo, test it out
k. have a tagline to go with the logo
Your logo says a lot about you so, don’t skimp!...
Marsha
Maung is a freelance graphic designer and copy writer who works from
her home in Selangor, Malaysia. She loves nothing more than blowing
bubbles in the park with her 2 kids, Joshua and Jared. She designs
apparel and premium items at
http://www.creativejooz.com and is the author of "Raising little magicians", and the popular "The Lance in freelancing". More information can be found at
http://www.marshamaung.com
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