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Logo designs are typically a visual representation of a graphic or
text or a combination of both that provides a unique identity to a
company and its products. Logos help to create a visual recognizable
identity for a company that effectively contributes to the company's
branding.
With the wide artistic possibilities, logo designers
often become too enthusiast in creating a company logo design that
actually fails to meet the purpose. An extremely abstract art, or a
very complex illustration is often not a good example of a logo though
they might be considered as a good art if considered from the
perspective of a general artwork and not a logo. A logo design should
be well thought out, with factors like usage, application and the
nature of the company being kept in mind. These few simple tips will
give you a grip on the job and even when you get a professional logo
design firm to do your logo, you will know what exactly to ask from
them. Primary Identity for your Business
A company logo design
creates the primary identity of your business and it should be designed
in a way to represent the attitude and nature of the business in the
best possible way. A logo designs should not be "dated" and should
always have a fresh and contemporary look. Also while deciding on the
logo you should consider where and how you are going to use it.
Depending on the various mediums on which you are going to put the
logo, the color and nature of the logo should be chosen. Also, a logo
design can have a long term cost impact, for example having a four
color logo can cost very high when you need to print it on your
business cards and corporate stationary. Logo design is one of your
most important business decisions that are sure to have a great impact
on your business for its lifetime.
Simplicity is the Key
Do not go for a complicated design, always remember a logo is not a
piece of art but it is a symbol for your corporate identity.
Complicated designs are difficult to remember and are not easily
recognized. Also, if you ever require a miniature version of your logo,
say to put on some gift items like pen or coffee mug, it will loose the
clarity and look like a colored blob.
Use Less Colors
Even
if your logo design company does not charge you more for using more
colors, always restrict your choice to a maximum of three colors. Using
more colors can make the logo look good on the web but how would it
look when you are sending a fax with the logo in black and white?
Besides, the more colors you use for logo the more will be your
printing cost. Use Regular Fonts
Though some fancy
fonts might look good on your company logo try to keep your font choice
as close to the regular fonts that are commonly available. This makes
commercial reproduction and reprint of your logo much easier even if
you are using a different printer than the one who actually printed
your logo when it was created.
Always Use Vector Graphics
The most important reason for a logo design to be done in vector format
is that vector graphics can be resized without any loss of clarity or
image quality. A company logo design is used for varied purpose like in
business cards and corporate stationery, websites, signage etc and in
each of these you would require a different size of the logo. To meet
this requirement, it is essential that the logo be created as a vector
graphics in some vector software application like Adobe Illustrator or
Macromedia Freehand. Logos done in software like Adobe Photoshop would
loose quality and stretched once the image is enlarged.
Trademark and Registration
Now that you have got the company logo designed it is always wise to
get it registered and trademarked to ensure that the logo is protected
from any sort of plagiarisms. Most logo design companies would transfer
their complete copyright on the design to the buyer; however, it is
advisable that you ask your logo designer to confirm on this point...
Ray Smith is a
marketing Expert with years of experience in different industries and
specialized knowledge on branding and Internet marketing
Corporate
Logo Design
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