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A corporate logo design should be highly instrumental in building
your corporate identity and should successfully exude the company’s
attitude. The viewers must have some idea about the disposition,
character, or fundamental values of your company through your logo.
Following
certain basic principles can ensure that your corporate logo design is
professional easy to remember and creates a great impact on its viewers
while successfully expressing the nature of your business.
Go for
Professional Logo Designers You might save a few dollars doing your own
logo or getting it done from the next door boy who knows the basics of
designing but if you are serious about your business you should always
go for a professional logo design firm. Your corporate logo is your
identity, your customers recognize you by your logo, so the more
professional and sophisticated your logo is the better will be your
customer’s impression about your company.
Though
most of the logo design companies charge exorbitant rates to create a
corporate logo design but the industry is changing. These days there
are companies that offer excellent professional logos for nominal
charges (e.g., http://www.mycorporatelogo.com)
Simplicity – Keep it Simple
An
ideal corporate logo design should be simple and memorable. Corporate
houses spend thousands of dollars to ensure that customers remember
them at all point of time and a simple logo is the key to that. Think
about the Nike logo, it’s simple and memorable—once you see the Swoosh,
do you ever need to think twice about the company name?
Colors
Colors
you use for your corporate logo are a very important factor in your
brand establishment. If you already have your corporate colors ask your
logo designer to use those colors for the logo. If you don’t, suggest
the colors that you think might give your prospective clients some idea
about the type of business you do. For example, a company working in
the fields of forest conservation might like their logo to be in green.
At the same time, you also need to consider which colors will go well
with your corporate stationeries as well.
Black and White version
While
emphasizing the colors we must also remember that it is important for a
corporate logo to come out well in black and white. A corporate logo
design is used in all corporate communications including fax and
photocopied document where they will be in black and white and the logo
design must be such that it holds the same impact even in black and
white. Minimize Colors
This is more important from an
economic and usability point of view. Corporate logos are often
required to be printed for stationary and corporate literature. Using a
one or two spot color logo can save a lot of cost compared to printing
a full color logo. Logo Format
It is advisable to always
use a vector format for your corporate logo design. A corporate logo
may be required to be reproduced at any size for different purposes in
the future. A logo design done in vector format can be expanded to any
size without any loss of image quality, where as a corporate logo in
raster format will loose image quality, if scaled up. Also it is easier
to convert a vector logo design to bitmap than vice versa.
If you
get a professional logo design firm to do your corporate logo and brief
them about this basic tips (most of the knowledgeable firms are well
aware of these principles) you are sure to get a satisfactory corporate
logo design that would go a long way in helping you establishing your
brand. Use your Logo:
Once you are ready with your
corporate logo start giving it maximum exposure possible. Not only on
your business cards and letterheads but also on your packaging,
uniforms, pens and all possible goods should contain your logo. This
gives wider exposure to your logo and people gets familiar with the
corporate logo much faster. With all these you are on your way to
establish your brand...
Ray
Smith is a marketing Expert with years of experience in different
industries and specialized knowledge on branding and internet
marketing. Corporate Logo Design
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