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Like it or not it’s who you are. Your corporate Identity touches all
aspects of your business and plays a vital role in your customer's
overall feeling with your organization. Having a strong integrated
identity throughout your marketing communications is the first step to
building your company and a solid brand image. Your Web design,
brochures, ads and all other collateral should be developed to enhance
the corporate identity of your company and enable customers to
instantly identify with your organization's spirit and messaging.
A
professional branding company will work with you to determine your
target market and develop a custom corporate identity that reflects
your company. The most vital aspects of your business are taken into
consideration, from the products you sell right down to what color
slacks your customers like to wear.
Your Logo- It’s the first
graphic anyone sees. A logo is where your corporate identity begins.
first impressions are extremely important and your logo will be the
benchmark form, which you are judged. It's your first line of offense
in your sales force, so take your time and make sure it represents
everything you are made of. With all of the mediums available today,
your logo needs to easily transfer to stationary, signage, video, mugs,
pens etc. A good branding company will develop a memorable logo that
fits you to a T. Stationery-Business Cards, Letterhead, Envelopes.
Be
sure that all your correspondence enforces your corporate identity,
from your business cards and letterhead to your envelopes and thank you
cards. They are all part of the stationery package and are equally
important to your identity.
Corporate Identity Package-Is this a box you can mail to customers with your company logo stuck on the side?
NO!
It’s a full identity package detailing all aspects of your image, right
from the acceptable fonts and colors through to all the logo variations
for every possible medium. A consistent identity and message is vital
in creating a brand for your organization. Your corporate identity
package will be your organizations guide to your brand and how it
should be presented, in every situation...
Scott White is President of
Brand Identity Guru a leading
Corporate Branding and
Branding Research firm in Boston, MA. Brand
Identity Guru specializes in creating corporate and product brands that
increase sales, market share, customer loyalty, and brand valuation. Over
the course of his 15-year branding career, Scott White has worked in a
wide variety of industries: high-tech, manufacturing, computer hardware
and software, telecommunications, banking, restaurants, fashion,
healthcare, Internet, retail, and service businesses, as well as
numerous non-profit organizations. Brand Identity Guru clients
include: Sun Life Financial, Coca Cola, HP, Sun, Nordstrom, American
Federal Mortgage, Franklin Sports and many others, including numerous
emerging growth companies.
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