|
|
A logo is a symbol that pictorially represents a particular company
or a brand. Logos are a very important element in branding, since they
help in not only attracting customers but also in keeping the product’s
features fresh whenever the customer sees the logo.
Logo
designing is a very complex art today. With thousands of companies
vying for the customer’s attention these days, it is very important to
be unique if you want to convey a message with just your logo. There
are several logos that are doing this, for example: Nike, Reebok,
McDonald’s, the Red Cross, etc. Logos are of many kinds, the main ones
being: combination (icon and text); logotype/wordmark/lettermark (text
or abbreviated text) and icon (symbol/brandmark). Good logos should
attract the senses, stir emotions, and become imprinted in the viewer’s
memory. There are many aspects to be considered while designing
logos. The logo should be unique, functional, effective regardless of
the size and attractive regardless of the color. It should also
represent the brand/company image well. Logo artists should abide by
the basic design principles of color, space, form, clarity and
consistency while designing logos. It is advisable to use as few colors
as possible, or use spot colors. The use of gradients for
distinguishing is also not desirable. Vector graphics is one technology
that can be effectively used for logo designing. Designers should be
aware of copyrights and trademarks, and should be very careful not to
copy any other logo. Using a person’s face, clip-art, third-party
fonts, imagery or photographs, and culturally suggestive imagery should
be avoided as much as possible. The use of too many effects like
shadows, glares, embossing and photo imagery is also not recommended.
The logo should also be flexible enough to retain its shape when
printed on certain materials that tend to crease or fold.
Color
is a very important aspect in logo design. Colors represent emotions
and certain meanings. For instance, green represents health, while red
represents passion or danger and white represents peace. Warm colors
like yellow and orange give a “heavy” feel, while cool colors like
purple and brown suggest lightness or weightlessness. Subdued colors
give a feeling of relaxation and dependability. Coming to patterns,
logos can contain one or any of these common patterns: droplets,
spirals, pop, canted, animorphic, shadows, alpha face, transparency,
labels, punctuation, photo icons, flowers, or wire.
There are
many professional logo designers today. A logo can be designed within a
given time period, as per specifications and with the flexibility to
alter it. Prices vary extensively, and there are designers who charge
as much as $500 for a logo. There are special software programs that
allow you to design logos. There are available from $30...
Logos provides detailed information on Logos, Logo Designs, Corporate Logos, Trademark Logos and more. Logos is affiliated with
Business Logo Design
|