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Visual processing is the most important way for gathering
information for all human beings. A good design or graphics work is
remembered for ages and that is what drives the multinational companies
to spend millions of dollars on developing their logo and other
branding material. They would go to any extent to create a solid visual
impact and leave a permanent impression on their customer’s mind.
While
designing your logo and providing the necessary details to your
designer you need to always keep in mind what you want your customers
to feel about your company when the see your logo. A logo design can
actually be a compressed story for your business and tell your
customers about the nature and attitude of your business.
"Logo Design" Begins at Home
Yes,
your home is the place where you take the first step of your logo
design process. Look at the different bottles and pouches you are using
everyday in the kitchen, look at the logos they have, look at the logos
on your electronic equipments, check the logo on the bag that you got
from the shopping mall yesterday. Everyday we come across 1000s of
logos but we remember just a few, if we look around, we can find
different types of logos around us. Also, visit the local supermarket
to check the logos on the array of products they have. It is always
better to check out the logos of your competitors who are in the same
industry. While doing this, you are sure to find some logos that stand
out from the others and this is going to help you conceptualize your
logo design. Once you have made up your mind on how you want your
logo to be, its time you write them down clearly demarcated into small
objective points which can work as instructions for your logo designer.
One
thing you should be careful, while going through different logos of
other companies you must not be so influenced by any of them so that
your logo becomes a replica or modified version of another logo that
you saw. A good design often affects our sub conscious mind and we
unknowingly duplicate certain parts of it. It is extremely important
that your logo design is unique. A unique logo design increases the
likelihood for getting a trademark protection. It is advisable that you
take the assistance of a trademark lawyer for your trademark search and
to ensure that you do not run into the risk of infringing some other
companies trademark symbol or logo.
Using ClipArt
If
you area small local business or a mom-n-pop shop you might not be that
keen in investing towards a logo and establishing your brand (though I
sincerely believe that’s very wrong). In such situation, you can try
using some high quality royalty free clip art combining it with a
suitable typeface to put your company name. You can also use more than
one clip arts to create the total graphics for your logo.
However,
you should keep in mind that clip arts would never give you the effect
of a custom logo and they can be easily duplicated or stolen. Even if
you are modifying a clip art, it is almost impossible to get a
trademark on that. In future, once your business grows to the level
when you need to have trademarked logo you will have to get a total new
logo (may be something closer to the one you have) and start with your
branding efforts once again to establish that new logo.
To avoid
all this problems it is advisable that you get a unique custom logo and
it is not always that you need to spend a lot on your logos. There are
companies on the web that offers
custom logo design at reasonable price.
Some More Logo Design Tips
1)Keep it simple:
Remember, simplicity is the key. Most of the great logos are absolutely
simple and it is always easier for us to remember and recognize a
simple design than to identify a complicated artwork. If you want to
have some complex illustration for your logo, try to minimize the
number of lines and make it as simple as possible keeping in mind that
the viewer should be able to understand what has been drawn.
2)Typography:
You should be careful while deciding on the typeface that you intend to
use for your logo. Choosing the correct typeface can make a lot of
difference. For example, a finance company depicting strength and
stability would like to use some bold, thick font. Also, the letters
can be twisted to create simple yet nice logos. Some ideal examples of
logo that contains only letters are "SONY" and Dell - remember the
twisted "e"? 3)Always Use Vector Graphics: Always ask your
designer to provide you the logo as vector graphics. The advantage is,
vector graphics can be resized without any loss of details and image
quality. You can resize it as per your requirement. In addition, vector
graphics take lesser memory capacity in your computer.
4)Choice of Color:
You should be careful while deciding on your logo colors. It is
advisable to restrict yourself to RGB or CMYK colors so that your logo
looks equally good in print as it looks on web. Also, ensure that your
logo looks good in black and white as well, mind it, you will also have
to use your logo on while faxing any of your marketing material or
corporate documents. Finally, it is always better if you are
employing any specialized logo design firm to create your logo design
than doing it yourself. It is their profession so they would know it
much better than you do and neither is logo design always very costly.
Definitely, there are companies that charge you $500 for a logo,
however there are also companies that offers equally good services with
very much affordable pricing (Corporate Logo Design). It is just a matter of locating that designer and you can be on your way to having a wonderful custom logo design...
Ray
Smith is a marketing Expert with years of experience in different
industries and specialized knowledge on branding and Internet
marketing. corporate logo design
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