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And not only your logo, but also your website, your brochure, your
business cards and any of your marketing materials for that matter.
Yes, colors do matter
They
communicate feelings and emotions. They represent ideas and thoughts.
So before you create a logo or any other piece of marketing make sure
you select the right colors to communicate a personality that
accurately represents you and your business.
Following are some
generally accepted principles of color and the emotions they evoke.
Keep them in mind when selecting colors to represent your business.
White/Silver: purity, truthfulness, faith, contemporary, refined, wealth
Black: seriousness, distinctiveness, boldness, power, sophistication
Blue: authority, dignity, security, faithfulness, heritage, trust
Brown/Gold: history, utility, earthiness, richness, tradition, conservative
Gray/Silver: somberness, authority, practicality, corporate mentality
Green: tranquility, health, freshness, stability, appetite
Orange: fun, cheeriness, warm exuberance, appetite, speed
Pink: femininity, innocence, softness, health, youth
Purple: sophistication, spirituality, wealth, royalty, youth, mystery
Red: aggressiveness, passion, strength, vitality, fear, speed, appetite
Yellow: youth, positive feelings, sunshine, refinement, caution, appetite
So
NOW you know why my logo is green, blue and orange: freshness,
authority and fun! It's a combination I felt communicated the
experienced yet inviting, fresh approach to marketing that
10stepmarketing represents. To see my logo, and learn how you can get a
great logo at a great price, visit
http://www.10stepmarketing.com/greatlogo.htm...
Debbie
LaChusa created The 10stepmarketing System to make marketing your own
business as simple as answering 10 questions. Learn more about this
unique, step-by-step system and get a free 10-week Marketing E-Course
when you subscribe to the free, weekly 10stepmarketing Ezine at
http://www.10stepmarketing.com
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